Popular Tags:

SEO mistakes that will hurt you in 2016

February 5, 2016 at 7:16 pm

see mistakes 2016

Search Engine Optimization can appear overwhelming, especially since it seems so amazingly temperamental. The thing is that “What you don’t know” may be what is harming you. If you’re well informed about what is affecting your rankings, you will then know which SEO jobs are wasting your energy and which jobs boosts your rankings as well as odds of operating a successful natural marketing campaign.

That is the reason I’ve come up with this collection of thoughts, a look into the future of Search Engine Optimization, from experienced industry experts who know precisely what you have to be doing.

Don’t Neglect The Effectiveness Of Backlinks

Based on the latest Search Engine Ranking Factors Research carried out by Brian Dean this, after studying 1 million search engine results, it was evident that backlinks not just do affect rankings however that their influence was more than almost every factor.

He indicates that there are three main qualities of a top ranking link profile. The amount of backlinks as a whole, the quality of the links and the utilization of strong, appropriate anchor texts. But, he does warn that gaining backlinks with the same anchor text, again and again, is putting your website in danger of getting penalized.

Don’t Under Estimate The Worth Of Your Content

Regularly adding articles is not just a powerful search engine optimization strategy but that it should be a critical part of the SEO campaign in 2016. Putting an emphasis on that adding “valuable content“ needs to be the soul and heart of your SEO technique.

Your content will need to meet a few particular requirements to be able to be deemed “valuable” and an influential section of your search engine optimization campaign.

Need a fast formula for developing SEO powered articles?

First ensure it’s appropriate. The relevance of your articles is graded in a few techniques. Modern semantic search aspects will help Google’s search engine figure out the primary intent and general context of your website pages and blog articles.

Secondly, produce fantastic headlines, make the content simple to read, post always. Bounce rates as well as time on site help Google to evaluate if your content is enticing and traffic worthy.

Right now go and write content, a lot of it. Make sure it’s useful to your visitors. Write long thorough articles with images, graphs and all the components listed above and your content will assist you to dominate.

Yes! Social Signals Are Surely Element Of The Equation

Previously last year Simon Penson posted a content Has Google Raised Social Signals as a Factor for ranking on Search Engine Watch in which he shares useful insight he has found out associated with Google’s observing of each content top notch as well as “quality signals”.

While checking website data with regards to social signal activity, he states that “sharing is a definite verification of quality” in Google’s algorithm upgrades and that his first data means that both Facebook, as well as Google Plus, appear to be passing the most compelling signals so far.

What exactly are we to get from this? Well, as opposed to 2015 when we all sat back without placing too much effort and time into handling our social media profiles 2016 will have to change.

Things to Consider When Building a Mobile Friendly Website

February 2, 2016 at 2:05 am

With over half of traffic coming in from mobile devices- and some sectors seeing an even higher number of mobile users- making your website mobile-friendly is a crucial effort, and may help push you ahead of your competitors. But do you know where to begin; or what makes a website ideal for mobile devices?

Mobile Design

To help get you started, we’ve put together a simple outline here with a number of considerations you have to bear in mind, in addition to a few tips and tricks.

Top 3 things everyone should know when building a mobile-friendly site

1. Select the right approach

There are a number of approaches to designing a mobile-friendly website, and they are divided into three ‘types’, with each providing a unique experience for users.

· Responsive: this option keeps the HTML, URL, images, and everything else intact, but the CSS gives different rules depending on browser width.

· Dynamic Serving/Adaptive/RESS: the address stays the same but the server sends out different CSS and HTML based on the device requesting the page.

· Distinct mobile site: another option is to host the website separately on a subdomain- e.g. mobile.website.com. Alternatively, the website can use the same URL as the desktop, provided it serves different HTML (dynamic serving) based on user agent.

2. Designing the website

Bear in mind site visitors expect to see the same themes, colors and content on the main website, that way they know for sure they are on the right website. The actual structure of the pages may be different because a mobile site can only display one or two elements at a time, but that’s perfectly fine.

· Organizing content: mobile first is a recent approach to web design and it basically means creating a mobile site and then expanding the pages to incorporate desktops and tablets. It works because everything on a mobile site –except perhaps specific mobile features- can be transferred onto a desktop site with little technical effort.

· Facilitating easy navigation: most mobile devices don’t have screens large enough to view a big navigation menu in addition to the primary content; which is why websites such as Facebook.com and Nytimes.com rely on the three-line method and magnifying glass.

· Use Google Analytics to find out what types of smartphones your visitors commonly use. Most smartphones display 320px-400px across but other devices such as tablets have a bigger pixel display.

Designing mobile site for touch

Unfortunately fingers cannot hover or right click, and they need ample space between links to make sure the user doesn’t accidentally click the wrong one. When adjusting the site for touch:

· Leave enough space for a finger: users with clumsy fingers may have a difficult time navigating your site so keep the minimum space around links at around 28 x 28 pixels.

· Always give feedback when screen is touched: sometimes with slow connectivity, users may have to wait a while to move to the next page when they click a button, which is why it helps to highlight a linked box or show the button indent to let them know the phone has recorded their request.

· Use buttons to highlight clickable areas. Because users don’t have the usual mouse signals to show active links, use buttons to better define clickable areas.

There are dozens of tweaks that can improve user experience in mobile sites. Just make sure to constantly improve on features as new options emerge.