Social media is often referred to by a lot of Internet marketers as being one of the best ways to get traffic to their website. The problem is so many people do not know how social media is going to play an effect on their SEO factors. By knowing about the way SEO is impacted by the social media it will be easy for people to make the changes they need to make and know it is going to help them in getting the right rankings they need to have on the search engines results pages. Here are some tips from a Calgary SEO expert on the ways that social media is going to impact the SEO factors that people are working so hard to overcome.
Building Up Multiple Links
Social media, because of the way it is set up will make it easier for people to get multiple links from a single site that ranks high in the search engines. While most of the time the search engines will only count two links from each website that links back, social media is one of those factors that they tend to count more links from the site. For example, when people are using social media they will often find that because there are billions of people using these sites at any given time, it will allow more of the links to be counted because they are all coming from different profiles. So this will provide people with quite a few more links that are going to help people in getting the links they need to have.
Providing Better Traffic
This is something that a lot of people have a tendency to overlook because they think that any traffic is good traffic. While this is true to a point, they will find the higher the bounce rate they have, the harder it will be for them to rank highly in the search engines. For example, if people are coming to the website and only staying on the site for five to ten seconds before leaving, this is going to lead to a higher bounce rate. The search engines will track this and with a higher bounce rate, they tend to rank websites lower because they are going to be seen as not full of useful information for people to use, or they would have been staying on the site longer.
Social Media Sites Are Crawled All The Time
Social media websites are wildly popular, and this often makes it very easy for people to have the best information around and often a great way for people to share information. Since the search engines recognize this, they tend to send their robots to the social media website quite often. In some cases, the social media sites are being crawled all the time. Since this is being crawled all the time, any link that is posted is going to be noticed right away. Then people will find that their websites pages are going to be indexed faster and often see their websites starting to rank higher than what they think.
Providing The Chance For Reblogging
This is an aspect that is not commonly talked about when people are using the social media websites, but sometimes people will enjoy the information show much they will do their blog post or retweets about the information they are reading. When this happens, it is going to allow people to have the proper information indexed and know that they are going to have secondary links coming into their tier 1 links they have built with the social media websites.
Often when people are working on their websites SEO, they will find that it can be rather difficult to get their website to rank highly in the search engines. Since this is the case, people need to realize the value of social media and how it can help them out with their SEO. By knowing this information it is going to be easy for people to get the right rankings they need to have, but also know that they are doing this all from the different social media websites they are working on each and every day.