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The Many Benefits Of Local SEO

May 17, 2016 at 5:55 pm

local seo benefits

When you have a business that is based out of a particular area, the last thing you want to do is only to draw in customers from other areas. You need to be sure that you can reach out to customers that are within your immediate area where you will be able to benefit from local SEO as a way to bring you in a great deal of viable traffic. These are some of the wonderful benefits that come along with a campaign for local SEO.

Boost Search Ranking

A lot of consumers tend to be a bit lazy when it comes to their online searching. They want to be able to get the answers that they are looking for on the first page of their search results. Local SEO will be able to help you to get the ranking in the search results so that your name comes right up whenever a customer searches for relevant terms to your business offerings.

Target The Best Customers

“SEO is something that helps you to find the perfect people to visit your web pages.” says Hurricane Web Design, search engine marketing expert Thomas Cook.  “Local SEO puts your pages out in front of those who are going to be the most likely to take action, as they are looking for a business that is just like yours in their local vicinity.”

Your Business Becomes Easy To Find

pins on a map search marketingYou know that you have a great business. However, no matter how good your ideas are, you are not going to be lucky enough to have clients and customers know about you from the get-go. You need to help them to find you, which is where local SEO comes into play.

Beat Out The Competition

There may be one or more companies in your town or city that will offer the same services or products. It goes without saying that you want to come in on top of them in the search results. Consumers will be much more likely to click on the first link they see for a service or product than the second or third.

Boost Your Conversion Rate

Local search results are the best way for you to get targeted searching and the biggest number of customers. People who click on your link are going to be very interested in what you have to offer, so make sure that you are choosing the best keywords or phrases when you are setting up your search optimization efforts.

High ROI

Overall, SEO is something that is relatively inexpensive when it comes to marketing, and you are going to get significant returns. Local SEO is something that improves visibility and can help your company to grow while generating new business. Search engine optimization is an investment that is going to take a good deal of work as well as maintenance. However, when you can implement the best SEO strategies, and you have quality content, you will see the results.

Taking the time to boost your local search engine optimization efforts will surely pay off. Once you start to get focused on your local SEO and optimizing your pages, you are going to see why it works so well for businesses like yours.

Learn Why Accounting Firms Can Benefit From SEO

May 9, 2016 at 4:48 pm

There are reasons that accounting firms can benefit from SEO. While it is true that the demand for accountants often means that few accountants are out of work or underworked, the competition among accounting firms can be intense at times.

One such time is what is called tax season by global citizens of the country, as the federal tax deadline pops up every April. Many countries also have tax periods on or near the same day. People rush to get their taxes done, and this is the prime time of year for accountants to gather up new clients on an individual level.

These people have different ways of choosing an accounting firm to do business with, but it largely breaks down to either asking acquaintances for personal referrals or doing their online research and selection. Even the first group that uses word of mouth suggestions from others are sometimes still reinforcing those choices with their background research, so the right SEO for your accounting firm can both draw in new customers as well as snag those that know about you but are on the fence.

SEO for an accounting firm is still important the rest of the year. Corporations, small businesses, and self-employed individuals often have to file quarterly taxes, so they do not need accountants only in April, but all throughout the year.

SEO campaigns for an accounting firm in May through December, therefore, should be run very differently, and targeting businesses and entrepreneurs, not the entire populace. Fortunately, a lot of seasonal tax shops are not operating during this time of year, so there is less competition for advertising online, and an SEO campaign in these months can not only be more accurate in focus but also more efficient and effective in results.

Accounting and search engine optimization are very different animals, so a firm full of accountants is unlikely to have someone onboard the staff that can serve as the director of an SEO campaign. It’s best to either bring someone in to do this or outsource the work to an search engine optimization firm. An accounting firm that has search engine optimization work delegated to one person or a group frees up their actual accountants to focus on billable hours rather than chasing leads, as prospects are brought straight to the table through search engines pointing to the accounting firm website.

It’s still good to dazzle your clients so much with your accounting services that they keep coming back for more and tell friends, family, and coworkers about you, and having free consultations and business cards always at the ready still works. However, if you want to catch the fish that isn’t yet swimming your way, an search engine optimization campaign for your accounting firm is the way to go.

Basic SEO Strategies

March 7, 2016 at 10:38 pm

Newbie Webmasters have to be open-minded from the start because that is the only way they are going to learn the basics of SEO (search engine optimization). It is a practice that always changes, which requires some creativity and good research. Here is a look at the options newbie Webmasters have when it comes to SEO.

seo

D.I.Y Style

There aren’t any rules that state you have to hire an expert for your SEO services and yes, it is possible to do it by yourself. How deep you’ll be able to go is another question, though.

Take for example the content on the site, which has to be original, useful, and written for human users. The content should also use the perfect amount of keywords and phrases. Otherwise, the site will get penalized for stuffing.

How about the niche the content is about? Is it popular and how much depth does it have compared to other sites with similar themes? It’s important that the content isn’t just great. It has to be outstanding.

The second big thing is the design of the site, which has to conform to certain requirements. These elements include a quick loading time, ease of access for search engine crawlers, visual appeal and maybe some healthy inbound links.

Using An Expert

If you honestly don’t feel like spending hours finding the right keywords and writing content, or designing a website for that matter, you can contract the services of a professional. Yes, it’s going to cost some money, but you can consider it an investment.

We were told by one Edmonton SEO company, “Experts aren’t just going to take the burden of repetitive work from your hands; they will also use their skills to improve the visibility. Professionals have a lot of knowledge they’ve gained with their experience, which is something to consider.”

Some Final Thoughts

Whether you do it alone or hire a professional, keep those SEO tactics on the clean side.

SEO Tips For Beginners to Get Started With

February 10, 2016 at 3:42 pm

seo tips for beginners

SEO is a very difficult to learn and never ending topic for bloggers, the more you learn, the better you get. In my past six months of my blogging career, believe me, every day I learn new SEO tips from one or another blog sites. But what if you have just started, you cannot be very technical in the early stages. So you need first to begin with the ABCs of it. And here I am going to teach it to you. Some basic SEO tips that every beginner should learn right away.

1) Catchy Post Titles

Catchy post titles are a very easy to learn SEO tip, make sure whenever you write a new post make the title of the post very catchy and attractive. People would never like to see a post which has a very dull and boring title. Let’s take this post as an Example – A Good Title “Top 5 Killer SEO Tips For Beginners” and the boring one “Some SEO Tips.” Include some catchy headlining words in the post title. In this case “Top 5 Killer.” Whenever you search for anything on Google you get thousands of results, but do you visit all of them? No, you only visit the one which you think would give the perfect information and would seem to you very catchy.

2) Use Social Media

The main secret for SEO for beginners lies in Social Media. It’s not a very complicated task and anyone can do this. Use social media, each and every one on which you can get your hands on to create a profile and post. Use Facebook, Twitter and especially Google+. The population on social sites keeps increasing. Target the audience with your brand name where you will find more people. It can bring huge traffic to your site and consequently improve your rankings on Search Engines.

linking-for-seo

3) Linking Pages

“The biggest example you can see yourself is if you read Wikipedia. Have you seen how they interlink each and every post on their site within the related posts? That’s why their site has such a lower bounce rate, i.e. no. of visitors that include just one-page view.” Odell Coss, a Las Vegas SEO expert stresses.

“So, connect your posts within one another and see the results yourself. This tip will keep your audience for more time on your site and will maintain the flow. Include a popular post widget below each and every post on your site or in the sidebar so that people can see it clearly will help a lot.”

4) Use SiteMaps

Using a sitemap can help a lot as it just gives the search engines a map so that they can quickly navigate and index each and every page of your site. There are many popular plugins available for the WordPress platform which can help you do this task easily. One of my favorite and the one which I am using right now is SiteMap XML. So go ahead and create a sitemap for the site and submit it to Google through the Webmasters Tools Page.

5) Write Guest Posts

Guest posts can help you both in getting traffic to your site as well as building some backlinks. The main reason for doing so is since you have just started out; therefore, the chances are you might not get a lot of views. So if you write guest posts for some significant sites, you will surely get a backlink through that post and the second is that people might visit your site from the guest post if they like it. I occasionally write for many blogs and believe me just a single post over there brings a considerable amount of traffic to my site.

So these were some basic SEO tips that can help you shoot out your online business if you have just started out. If you think I left out something, then do share it in the comments section given below.

Essential SEO Tips for Web Designers

February 10, 2016 at 2:38 pm

essential seo tips for web designers

Make the Website Easy to Navigate

Since search engines take into consideration a website’s bounce rate, web designers should make websites that are easy to navigate. Easy navigation will benefit your visitors a lot, as they will easily be able to find what they are trying to find. Your visitors should also be only three clicks away from the things they need. It means that your visitors should not go too deep into the website to get access to anything they want. Your should recall that usability and ease of use are the watchwords of web design these days.

Include Keywords in the Categories

The website’s categories should include the keywords or keyphrases that visitors search in the search engines to make search engines happy because they will know what the website is all about. So make sure your website has tons of keywords or keyphrases in those important parts of the virtual property. The website must also have tons of H1 tags with keywords and keyphrases. You can also use Google Keyword Planner to find those keywords and key phrases in an instant. When designing a website, designers should use the Google Webmaster Tool as this software will allow you them to create SEO-friendly websites.

Clean Content

“Your website content shouldn’t be buried in any rich media such as Ajax, JavaScript, and Flash. Your rich media should not link to any crawler out there too. Designers should also make sure that the website has fresh, unique content. Though a web designer is more concerned with the beauty of the virtual property, they should pay close attention to the website’s content as search engines take this factor seriously into account. A website should be built for users, not search engines. Linking back to the website is also important, and web designers need to consider this.” points out Vera Sandoval of Phoenix SEO.

Site-map

A sitemap is imperative, and every web designer should take this into consideration. A sitemap links and lists to all the most relevant pages on any website to make spiders happy, as they will easily be able to search a site. Your visitors should not have to click a lot of pages to get to any part of a website, and this is paramount. Avoiding flash is another thing web designers should bear in mind these days. The problem with AJAX, Flash and Frames is that a designer cannot link to any page.

Describe Your Images

Any image in the website should be defined. It means that search engines should know what the image is all about, as they cannot read images. So your image’s description should be as detailed as possible. The ALT tag is the place to use if you want to include a description of your image. You should give every image a proper description so that search engines may know what an image is all about. What about text around your images? This text is also valuable, and a web designer should include keywords and keyphrases here. These are some essential SEO tips for web designers that you need to bear in mind.

Thanks to Vera Sandoval for her help with this article. You can find out more great SEO tips on their Facebook page.